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GM and Ford — A Case of Two Facebook Strategies
General Motors recent announcement to stop buying advertising on Facebook may have been the backfire heard in agencies around the world. GM didn’t just turn off the engine, it slammed the breaks with...
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Coca-Cola & Facebook. How Coke Writes the Book on Sharing—Again.
Facebook post by Coca-Cola Coca-Cola didn’t become the world’s most recognized brand by keeping the cap on the bottle. The not-so-secret success to Coke has always been its laser beam focus creating...
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Facebook Video vs. YouTube – Why Brands Should Now Upload Directly to...
Facebook has recently changed the way it integrates video into your feeds and timelines and it has vast implications for engagement and views. Under its former protocol, one could link a...
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